Start with the visitor
Name the people your website needs to help. Describe the question they bring and the action they should be able to take.
Give each page a job
List your essential pages. Assign a purpose to each: explain a service, demonstrate your work, answer a concern or invite an inquiry.
Separate essentials from later ideas
Identify the functionality needed at launch. Booking, payments and dashboards need clear workflows and a separate scope.
Prepare your material
Gather your logo, photographs, existing copy, service details and pricing. Note who will approve the content and design.
Agree on what success means
Choose a practical outcome such as clearer service discovery or a simpler inquiry journey. Set a baseline before making performance claims.
All insights